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BRAND PROMOTION OF SURF SURPASS

 Essay regarding BRAND PROMO OF SURF EXCEL

 SUMMER SCHOOLING

PROJECT SURVEY

On

MANUFACTURER PROMOTION of

SEARCH EXCEL SPEEDY WASH

Submitted by: SAngeeta anand

ROLL ZERO: 00814001710

submitted in PARTIALLY FULFILLMENT OF

BBA SYSTEM STUDENT EXECUTING

" The project is definitely submitted to jagan start of supervision studies, fresh delhi, as part of fifth semester project pertaining to bachelor of business administration programme. ”

Mentor Sangeeta anand Mr. Sunny Seth

(Assistant Professor)

ACKNOWLEDGEMENT

I would really prefer to take this kind of opportunity to thank Mr. Sunny Seth, for providing me a great opportunity to work with such a professional and highly famous organization.

I would like to express my profound regards and a special phrase of because of my instructor and guidebook Mr. Ashish jindal My spouse and i am really indebted to them for valuable guidance and support that I received throughout the life long the project.

I communicate my profound gratitude to Mr. Ashish jindal on her tremendous support and support without that we would not have been completely able to full this task. I are thankful for all my participants for supplying me all their valuable time genuine info.

Inside the ultimate I would really like to give thanks to all my good friends for offering me their unconditional support and bringing up my self confidence.

EXECUTIVE SYNOPSIS

About summers what would be the even worse problem? Clearly, the problem of water we. e. oceans scarcity. Normal water scarcity happens because of high ingestion and wastage of drinking water. The research says that the most extremely consumption of water goes in washing clothing. To solve this issue HUL provides launched " Surf Stand out Quick Wash”, with a low foaming formulation which minimizes the amount of drinking water rinsing by simply up to a couple of buckets a wash. The prospective audiences were the people moving into D category areas where water scarcity issue is more than other locations.. The objective of this study is to bring about a change in the fundamental behaviors and attitudes of the target audience towards detergent and effective communication, which strengthen the keeping 2 also of normal water message.

The report basically comprises of the manner in which all the activities has become carried out right from Selecting a position for demo, Selecting of promoters, Briefing to promoters, Supervising location to location that perhaps the communication, demo, Brand repetition, Brand message repetition goes effectively and efficiently or not.

The project also includes the personal interaction with target audience and analyzing customer behavior toward detergents and their washing habits. For the effective result I designed the Organised Questionnaire which in turn got loaded by the potential audience after completing of demonstration to see the immediate effect of Demo. Notice: ‘D' class areas happen to be those the place that the low profits group.

ITEMS

ACKNOWLEDGEMENT

CHAPTER -1

1 ) 1 PROFESSIONAL SUMMARY

1 ) 2 OBJECTIVE & RANGE OF THE RESEARCH

1 . three or more ADVERTISING INDUSTRY OVERVIEW

1 ) 4 HINDUSTAN UNILEVER COMPANY PROFILE

1 . 5 SWOT ANALYSIS OF CAMPAIGN

PHASE - two

2 . 1 MEANING OF RESEARCH

2 . 2 DATA COLLECTION

2 . 3 RESEARCH...

Bibliography: 1 . www.hindustanunilever.com

2 . www.infoline.com

three or more. Past documents of the organization

4. Records and data collected by the team members.

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